Designing The World’s Most Iconic Logos -Rs 0 to 9.9crores
Ask yourself these questions when scanning through the logos
- How many of the logos can you describe or remember?
- Are these logos effective without colour?
- Are they scalable?
- Do they gain immediate recognition?
- Convey the company’s personality, character or attitude?
- Relate to your clients by conveying a feeling of familiarity and credibility?
- Have association with quality and satisfaction?
BBC was created in 1922, there were elaborate artistry logos types with curly lines and bold typefaces. The company did not start making branding a major part of their gameplan until 1953, a man named Abram Games was hired to design an recognizable image that could represent the company well. The result was in the form of “the festival of Britain” which looked awfully like batman’s logo. Over the years BBC 2 came and then the first color TV’s, throughout this process the brand image was changed to suit new trends, mediums and technological platforms.
In 1988 the growing commercial completion in the broadcasting space forced BBC to spawn a new image, the slanted BBC logo blocks with an underline under each letter. Little people knew that the three colours represented the phosphors of the television.
the logo we see above was commissioned in the year 1997.
Pepsi was created in 1893 by a pharmacist named Caleb Bradham. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Although the brand’s name hasn’t changed since, its logo has undergone a number of tweaks and major revamps.
The Arnell Group redesigned Pepsi’s logo at a cost of $1 million in 2008. According to Stock Logos, “The listed prices include a complete branding package unless otherwise noted.”
This is a grain of sand in a desert compared to what Pepsi spent on changes throughout its brands, almost 6,000crores that year. Also note that Pepsi Co’s annual revenues are $66billion, that’s a lot of money!
London Olympics Rs 3.4crore
The world loves the Olympics, it is the most watched events on planet earth. Where there is mass appeal there comes mass opinion too, this is perhaps the most hated logos in the last decade. It was designed by Wolff Olins in 2007. People have called it a monster trying to do ballet; if you look close enough you can see Lisa Simpson doing something any parent would not approve of.
Nike Rs 1,925
The Nike logo was designed by Carolyn Davidson in 1975. The price includes only logo design costs which were later refined keeping the original concept intact.
Before you “tisk-tisk” the designer away, get this; Nike was generous enough to give 500 shares of stock to the designer, which is now worth over $600,000 or Rs 3crore. Good luck, patience and a swoosh paid off handsomely!
Twitter Rs 825
Twitter managed to snag their original logo for the price of a sandwich, using the power of crowdsourcing to drive the price down and purchasing it from iStockphoto. Speaking about his creation, Japan-based designer Simon Oxley said he didn’t even realise Twitter were actually using the design until someone on their staff contacted him for permission to animate the bird. “I was happy to see the image ‘in-action’ as they say on iStockphoto, back when Twitter wasn’t well known. I did ask that a credit be added to the Twitter page mentioning that I had conceived the bird.” The design was recently updated by Twitter to a cleaner version.
Coca-Cola Rs 0
The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. The font is called the “Spencerian script” and made the “c”’s look distinctive and Frank thought it would make the symbol stand out. Well, if you have the kind of presence any of these brands have then everyone would find you recognizable
Google Rs 0
The original was designed by Brin, one of the founders. Over the years they made some housekeeping changes to make it “cleaner” but the concept has always been the same. Once of the most valuable firms on list yet a zero spending on logo design!